Next Generation Creative Group | TECHNOLOGY
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“Any sufficiently advanced technology is indistinguishable from magic.”

– Arthur C Clarke

Truly interactive technology probably doesn’t involve buttons…

Technology is a servant to experience, though sometimes we’re not quite sure which inspires the other. In some cases, clients come to us with a wild idea and we devise new technology to make it happen. In others, new technology will come to us and inspire some wildly creative new experience. Whatever the genesis, we’re the guys that make the “wouldn’t it be cool if…” stuff work.

We certainly don’t limit ourselves to particular technologies, but you’ll find we’re particularly good at:

  • Computer vision-based applications
  • Applications involving water and fountains
  • Combining multiple technologies to do things they likely weren’t intended to do

Our technology development efforts often go hand-in-hand with our experiential and entertainment projects. There are very few companies that can conceive a new technology for an attraction and then develop that technology in-house. NGC spun out of Carnegie Mellon’s Entertainment Technology Center, so we have a solid background in rapid prototyping and technology integration for entertainment projects.