About This Project
To bring a bit of magic and spontaneity to a new retail center in Atlantic City, New Jersey, the Next Generation Creative team was tasked with creating a first-of-its-kind interactive experience for the gigantic fountain anchoring the mall. With a limited budget and extremely tight schedule, the team, along with colleagues from the Entertainment Technology Center, conceived, designed, produced, and installed a high-tech, camera-based system that enabled the fountain to interact with individual guests around its perimeter. Based on environmental variables, the fountain chooses from a variety of intuitive games ranging from a simple “follow-the-guest” experience to a more complex motion detection game that rewards guests for dancing to musical cues. The client was delighted with the resulting attraction and the process by which it was achieved… a testament to the ingenuity, creativity, and professionalism of the Next Generation Creative team.