About This Project
NGC joined forces with MCM Group to shape the creative concept behind this ecologically minded theme park for the National Panda Breeding Center in Chengdu, China. We established the base story for the park and its lands, then set about developing the concepts for each of the attractions and shows. With each attraction, we set about to not only innovate the core experience, but to embed a subtle (and sometimes not so subtle) ecological message. Interactive experiences were integrated in all aspects of the park, from collaborative park-wide media collections to shows that actually changed based on audience responses.
We also oversaw the conceptual development of a large-scale, Cirque du Soleil-style production for this project… crafting an epic environmental tale of transformation and changing perspectives.
Lost Kingdom of the Panda